placit

Benefit: captions that sound like you

Captions that sound like you wrote them.

Placit looks at your photo and writes the caption in the style of your past posts. No prompts to type and no generic wording. You check it, change anything you like, and tap Approve.

Join the beta

Someone new on the posts

We have banana bread available today. It is very tasty and goes well with any of our coffees, so come and try some. #food #cafe #coffee #yum #delicious #instafood

Placit, in your usual style

Banana bread, fresh out of the oven. Grab a slice with your flat white while it lasts.

#bananabread #brisbanecafe #flatwhite

Approve

Same style, whoever's posting.

The manager hands the posting to someone new, and your regulars pick it up straight away. The captions get longer or stiffer, the hashtags change, the usual sign-off disappears. It starts to feel like a different place.

Placit keeps your style the same all the way through. Whoever takes the photo, the caption reads like your business always has, so your regulars won't even notice who posted it.

How Placit writes your captions.

  • Reads the photo

    Placit sees what's in the shot, like the banana bread, the flat white and the café table, and writes about that.

  • Learns your style

    From your past Instagram and Facebook posts: length, tone, emoji, hashtags and sign-offs.

  • Never copies

    It learns the style and never reuses your words. Every caption is new.

  • Add details your way

    Tap a tile like Special or What's on, or hold to talk: "lamb shoulder, twenty-eight bucks, on till ten."

  • Fix it with a hold

    Hold the caption to change a detail. You always see the final words before they post.

  • Gets sharper

    Every caption you approve teaches Placit a little more about how you write.

What Placit learns

Your style, in four lines.

Placit sums up how you post and shows it to you, so you can see what it learned. No history yet? It starts with a style that suits your type of business.

placit Snap
Your style
InstagramFacebookI read your last 120 posts.

Here's what I found.

  • LengthShort, one or two lines
  • EmojiA couple per post 🙌
  • Hashtags#brisbanecafe #flatwhite
  • Signs offSee you soon

Looks right

Change something

Questions.

Do I need to write prompts?

No. Take or pick a photo and Placit writes the caption. There's nothing to type, copy or paste.

How does Placit learn how I write?

It reads your past Instagram and Facebook posts and picks up your usual length, tone, emoji, hashtags and sign-offs. Every caption you approve teaches it a bit more.

Will it copy my old posts?

No. It learns the style and never reuses the words. Every caption is written fresh for the photo in front of it.

What if I've never posted much?

Placit starts with a style that suits your type of business and learns from every approval.

Can I change the caption?

Yes. Hold the caption to fix a detail, or tap a tile like Special or What's on to add a price or time. You can also hold to talk.

What if someone else takes over the posting?

Nothing changes for your followers. Whoever takes the photo, Placit writes in your business's usual style, so the posts stay consistent when the job changes hands.

Will it use my spelling?

Yes. It follows how you write, whether that's Australian, British or American spelling, along with your usual phrases and sign-offs.

Become a founding member.

Be first in the beta, help shape Placit, and get founding-member pricing.

Founding members get early access and founding-member pricing.